Case Studies

Fietspunt

Social franchising by bike

Fietspunt employs disadvantaged people to sell used and new bikes and accessories. They also rent them out and provide a repair and maintenance service. They sell second hand bikes from 60 to 80 Euros with two months warranty and are developing a range of other cycling related services.

They have a depot, where used bikes are refurbished. About 70% of the customers are students but at Fietspunt also want to attract tourists and business people.

A key element of their approach is to locate their shops close to or in railway stations so that people can park their bikes with them and get them services. To find out more, please download the case study here.